When to follow up without being weird about it
Silence is not always a no. Here is how to nudge without becoming that person.
Nobody loves a follow-up email. You are busy. They are busy. The trick is to only send one when you have something new to say.
Wait for a signal first
If they opened the page twice and spent a minute on the pricing section, that is a signal. If they never opened it, a bump on day two probably will not help.
Give it three to five business days unless you have real news. Then check engagement before you write.
Add value in one line
Do not say "just circling back." Say "noticed you looked at the {section} part. Happy to walk through how we did that for {similar company}."
Or share one new thing: a case study, a relevant article, a fix to something on the page they might have missed.
Two follow-ups, then stop
After the initial email: one thoughtful nudge, maybe one last check-in a week later. After that, let it go or move them to a longer nurture track.
Following up is not the same as pestering. Your reputation outlasts any single deal.