What to say in the email besides "here is a link"
The page does the heavy lifting. The email just has to earn the click.
"I made you something" is a fine subject line once. After that, everyone has seen it.
Your email job is tiny: prove you are human, point at one real signal, and make the click feel worth it.
Lead with the signal, not your product
Bad: "We help companies like yours scale outbound."
Better: "Saw your post on hiring PMs in EMEA. Guessing GTM is on the list too."
Then one line on why you are relevant. Then the link. That is it.
Subject lines that sound like you wrote them
Good patterns: "re: your payments post", "quick note on {their company}", "{your company} × {their company}".
Skip the fake RE: and the ALL CAPS urgency. If you would not send it to a colleague, do not send it to a prospect.
Put the page in the email, not just the URL
A screenshot or card beats a naked link. People decide with their eyes before they click. When the image looks like a real page (not a wall of text), click rates go up.
Greve exports your page as an image you can paste straight into Gmail or Outlook. Clicking still opens the live page.